“I used to think that all the answers were locked in the heads of consumers. You have showed us all that the consumers are themselves locked into a wider cultural context.

Your approach has helped us to convert the context into a meaningful and rich source of inspiration that sparkles with insight and creativity. Your thinking and guidance inspires the teams at the beginning of projects and all the way through to the final execution in communications, product, packaging and long-term development.”

Jaroslav Cir, Global Director of Research, Rexona / Sure, Unilever